The first batch of predictions for 2006 is already in, way ahead of the official Christmas shopping season. I'll eventually compile the most interesting ones just like I did last year, but here's the first batch from 24/7 Real Media regarding online advertising. Some are pretty bold: "Technology and better data access will transform online advertising success to a formulaic equation." Others are of the "duh" kind: "Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities." Well, duh. Are there any alternative scenarios?
My favorite one: "Consumer-generated media will become increasingly attractive to advertisers."
